Tata Motors has announced it is to adopt a radical new approach to refinancing its debts with the introduction of a new adoption scheme.
The ‘Adopt a Jaguar’ program will pair unwanted Jaguar cars from around the neglected West Midlands region with concerned people in the third world who may never experience the sound of the endangered Castle Bromwich Jaguar.
“The World Wildlife Fund is an ideal partner for the Jaguar brand as people throughout the world are aware of the hard work carried out in protecting endangered animals.” A company statement said.
“The Jaguar’s habitat is being destroyed at an alarming rate through the impact of new development in India, plant destruction in the UK and the increasing risk of sales erosion across the globe. More than 40 per cent of its native breeding area has already been eradicated, and the Jaguar is seriously under threat.”
A television appeal is already under way in sub-Saharan Africa, where the latest research suggests 97 percent of the population have never seen a Jaguar or a TV.
“A donation of just £3 a month will help to keep one classic Jaguar on the road for at least half a mile,” a spokesperson for the ‘Adopt a Jaguar’ appeal said. “Anyone generous enough to make a donation will receive a photo of their adopted Jaguar, a letter of thanks from its mechanic and one of those ‘new car smell’ air fresheners that whiff of damp shoe boxes.”
Tata, the Indian owners of Jaguar and Land Rover, hope to raise more than 47 billion rupees (about 65 quid) from the appeal.
